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B2B eCommerce Platforms and 10 Important Features

Said, a B2B eCommerce platform is an online shopping cart that other businesses, like distributors or wholesalers, may use to move merchandise through the buying process. B2B platforms, however, may also be helpful for startups or smaller businesses that want assistance with their operations.

Here are 10 of the most popular B2B characteristics.

  • Roles, access controls, and permissions

Your website must be visually stunning. But now that you’re selling your goods, your website must be straightforward, educational, user-friendly, and consider your target market.

  • Management of Corporate Accounts

Your work will be made more accessible by creating and maintaining your corporate accounts. You can set up your accounts, get pertinent information from them, make decisions unique to your business and consider its best practices.

  • Numerous businesses, websites, and shops

Creating a B2B platform with just one eCommerce store is undoubtedly feasible, but the more successful your company develops, the more difficult it will be to maintain.

  • A content management system

The design and functionality of your eCommerce platform will be influenced by the CMS you choose. However, since you have complete control over everything, it is reasonable to assume that you will be responsible for choosing the ideal CMS.

  • Management of Customized B2B Catalogs

There are many alternatives available, and a B2B eCommerce platform may be a fantastic match for many businesses in many different industries.

  • Having several shopping lists

Businesses may utilize a variety of shopping lists on various B2B platforms, enabling them to provide upsells to clients.

  • Segmentation and customized reports

The amount of goods your customers may view, the number they can “showcase,” and how their profile looks in your store are all determined by this feature.

  • Customized Flexible Workflows
  • Payroll processors – Custom Reports (Payment gateways)
  • Options for import and export
  • Conversion of Schemas and Metadata
  • Availability of a cloud-based eCommerce platform, such as Salesforce or Marketo
  • Integration with other back-end programs, such as your CRM or eCommerce programs
  • substantial error rate
  • back-end automation (check-in, build-out, etc.)
  • easily distinct account and billing details
  • Pricey
  • Key Learnings


  • Self-service Alternatives

When you own a business, you probably also need to work a full-time job. However, a B2B eCommerce platform that allows for total self-serve is ideal if you want to concentrate on your business.

  • Different price-lists

Having different price lists is an excellent method to manage your costs. In this manner, you may observe how price reductions and sales impact your business more precisely.


How we purchase and sell goods has been fundamentally transformed by the internet. Thanks to the growth of eCommerce platforms, it has never been simpler to buy a thing you require without leaving the comfort of your house.