As an online store owner, your first goal should be to drive certified website traffic to your store, in an effort to convert that traffic into paying customers.
Many online companies leverage paid advertising to drive traffic, and that is a great place to start.
However, if you want to see an increase in your organic website traffic you have to combine blogging with your paid advertising, as well as how long people stay on your website.
Here are 5 reasons that you should be considering a blog for an online store.
Search engine traffic is the only traffic that’s incredibly profitable for online businesses, having a blog is helpful. You can write blog posts with relevant keywords, phrases, and links so that search engines can easily deliver and recognize your website and its content.
If there’s one area that online stores are unable to compete with content-based online businesses, it’s having a strong digital brand and personality.
If you develop a brand voice, and nothing works better for that than blogging and sharing your story with your audience through the content it makes your eCommerce store truly stand out.
Online sources such as paid advertising, organic traffic, referral sources, and email marketing, tweets, drive awareness and digital activity to your online store through blogs. If you have more blogs on your store, the easier it’s going to be for the internet to find those blogs and see what you’re selling.
You may be able to excite customers by offering a free giveaway, a discount, a contest on your blog and more this can get your customers to share information about your eCommerce store and products with their friends and family.
When you blog, all of that increases the chances of someone sharing your content because you will be able to share your own content, instead of simply posting your product pages, and asking people to buy.
Blogs make no difference that you are running on an uptight marketing budget. It is a free marketing platform unless you choose to sponsor some of your blog posts.
Blogging is still more cost-effective than other marketing programs and can get you high-quality, educated leads and organic traffic on a regular basis.
For a few different reasons blogging should become a priority for online stores because not only it will help your business begin to grow, but you’ll start to see how blogging impacts other areas of your business too. It improves your organic traffic, and social engagement, email marketing, and much more.