The advent and the phenomenal rise of social media such as Facebook, Twitter, Instagram et al, shows encouraging sign as it helps in bringing together scores of people from all corners of the globe.
Business owners take advantage of available social media mentioned above for promoting their services on the internet which is indeed a remarkable accomplishment as it has seen a tremendous rise in recent time; the trend is growing for the better.
Brands on Social Marketing
Social media network has taken the internet by storm as it deploys the advanced technological methods for the convenience of people in order to communicate and share relevant information with each other by motivating potential customers. The one on one communication is a notch ahead;beyond just exchange of general communications; as social media can be used as a marketing tool to promote business as well as in building your brand creating an impact. Considering these factors, it becomes obligatory to understand correct procedural guidelines to follow on social media.
Supporting or participating in popular discussion on social media, helps in exploring trending hashtags on Twitter etc., and also aids in identifying the most trending topics. Additionally, motivating discussions explores city name on the network prompting to engage in useful debate rather than tom-tom about your product or brand.
It is generally perceived and understood that a businessman must disclose his business details on his business page, including his personal account. Nevertheless, this is not quite true.It is okay for large business organization or a very large popular community on the social network where details of accounts need to be disclosed and shared on their website.
However, if you propose to create a group to promote business details, the key to the success of the organization is the personal brand of the author or creator.
Promotional activities like competitions and campaigns attract customers through social media networks as one could win big prize without putting much strain or stress. Games, quizzes with attractive price money have always fascinated people. Contests can be arranged directly in the social media network or by outsourcing the task. Participants may turn out to be potential customers also more leads are expected through tell a friend in the contests with prize and winning points
Simple quizzes and contests or voting games with rewards will attract everyone. Invite customers by writing the interactive content on a social page with brilliant interactive content. Winners’ names will be visible to all the participants making them feel proud about their skills.
Add call to action button on your pages to keep the visitors engaged and plan to buy the products directly.
Undoubtedly, pictures are perceived better than plain text.Publishing a small but relevant text notes or an interesting quote with a picture appeals to all. Avoid large texts in pictures or images which may lead to unnecessary waste of traffic so small sized texts of many slides published in one post would be ideal.
To promote the brand for a broader outreach, an effective method of marketing is to share videos of product with its specifications, features and applications. As pictures or images appeal to all, products with charmingly attractive design and logo draw customers’ attention towards the products to use in this manner increase the sale.
Another novel idea to increase brand awareness is to partner with reputable bloggers. So identify the right influencers for recommending the product brand to different customers to enable them to stay engaged towards your brand. If you have plans to advertise in specific communities with target audience, remember to follow the posts and respond suitably.